The launch of Death of Secrets has been a great opportunity to learn about what works and what doesn’t work for selling books. My conclusion is pretty simple: Social media was almost useless. I did some things with the URL in the ads so that I could have at least some idea of where sales come from. The number of sales that could possibly have come through Twitter ads?
Eight.
That’s infinitesimally small compared to actual sales.
It’s a little harder to exactly track how Facebook and Goodreads performed, but my opinion is not super high so far.
When Life of Secrets launches, the ad budget is going to be allocated much differently.